Kuali builds software for higher education institutions around the US and Canada. With a suite of excellently-designed apps, they needed a brand that accurately portrayed the excellence within.
Kuali lives in the world of enterprise software but that's no reason to keep it boring. We leveraged clean lines and professional graphics but added patterns, bright colors and quality photography to the mix.
Using hits of color and more casual iconography helps Kuali rise above their competition. We also helped them raise their stock by bringing in consistency throughout their brand system.
Because Kuali does so many webinars and other video-based productions, we designed an animation that would provide a consistent brand intro to every one.
The collateral rides the line between clean and fun with bold punches of color and excellent photography.
Kuali is serious about their cultural values. So as part of the re-brand, we honored them by designing a bold poster for each one of the six values.
We designed and built their corporate website. This included templates for marketing landing pages, content management and full training of their marketing staff.
Big thanks to David Groom. He designed the new Kuali logo before we arrived and set the foundation for everything that came after. Thanks also to Terence Ginja-Martinho for the motion graphics work.